A lot of businesses today don’t have enough funds to compete with much larger companies. The good news is that there are a lot of strategies that you can go for. In fact, there are small brands out there that have been able to compete with much bigger competition just by being smart when it comes to their approach. Here are some strategies that businesses can go for.
First, it is important that they pay close attention to their branding. With the right branding, it becomes possible to make a community. It is now possible to get more customers on their own simply because they identify with your branding. A style guide and a voice are just some of the things that you have to pay close attention to.
Another important strategy that businesses can go for is to engage with the community. On your own, you can support the community. Perhaps, you can sponsor someone who represents the brand well. Keep in mind that micro influencers are seen to be more relatable than celebrities that you see on Instagram.
Today, you should also consider your website and your social media marketing to be a good way to boost the visibility of your brand. A good way to get infront of your local community is to rank well for keywords and search phrases that are locall relevant to your community. You should probably hire a company for it, but there are also great tutorial on how to do local SEO yourself. And the good thing is that all of these strategies are cheap or even free.